David L., one of the East Coast’s finest event videographers, recently received some very profound feedback from an astute bride.  After she had had a chance to view the raw, unedited footage David provided as part of his services she felt compelled to write to him.  In a nutshell, she expressed her realization that what happens behind the scenes in our industry is just as important as the part of our services our clients can visibly account for.  This may be at the very root of why event videography is woefully undervalued.  To get an idea of the scope of this situation I’ve created a graph that represents the time I spend on an average wedding.  I broke it down into seven distinct activities; consultation, preparation, production, post-production, authoring, presentation and archiving.  What this so graphically illustrates is that less than 20% of the total time spent creating an event video is taking place within sight of the client on the day of the event.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here may lie one of the causes of the misconception that event videographers shouldn’t be compensated more than a certain amount of money.   The fact that the vast majority of work happens away from the event needs to be widely known, not only by potential clients, but also by anyone interested in becoming an event videographer.